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Free Influencer Contract Template

Download a free influencer marketing contract template. Define deliverables, usage rights, FTC compliance, and payment — ready for e-signature.

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Full Template Text

Copy the usable agreement below, replace every [BRACKET] placeholder, then customize for your situation.

Influencer Contract
INFLUENCER MARKETING AGREEMENT This Influencer Marketing Agreement (the "Agreement") is entered into as of [Effective Date] (the "Effective Date"), BETWEEN: [Brand Name], with a principal place of business at [Brand Address] (the "Brand"); AND [Influencer Name], with a principal place of business at [Influencer Address] (the "Influencer"). The Brand and the Influencer may be referred to individually as a "Party" and collectively as the "Parties." 1. CAMPAIGN SCOPE AND DELIVERABLES For campaign [Campaign Name], the Influencer will create and publish: [Deliverables Description], consistent with Brand guidelines provided in [Brand Guidelines Reference]. 2. CONTENT SPECIFICATIONS AND APPROVAL Content must meet [Content Specifications]. Drafts require Brand approval within [Approval Window] business days. The Influencer retains creative control within Brand requirements; required edits will be reasonable. 3. POSTING SCHEDULE AND PLATFORMS Posts will go live on [Platforms and Posting Schedule]. The Influencer will keep content live for at least [Minimum Post Duration] unless removed by platform policy. 4. COMPENSATION AND PAYMENT TERMS Total compensation: [Compensation Amount], payable per [Payment Terms] upon completion and verification of deliverables. 5. USAGE RIGHTS AND LICENSING The Brand receives [Usage Rights Term] license to repurpose content for [Permitted Uses]. Paid media whitelisting: [Whitelisting Terms]. Influencer retains ownership of their likeness and channel. 6. FTC DISCLOSURE REQUIREMENTS The Influencer will include clear and conspicuous disclosures such as: [FTC Disclosure Language], compliant with FTC Guides and platform policies. 7. EXCLUSIVITY AND NON-COMPETE During the campaign and for [Exclusivity Period] thereafter, the Influencer will not promote competing brands in [Exclusivity Category], to the extent permitted by law. 8. CANCELLATION AND BREACH If the Brand cancels after work begins, the Influencer receives [Cancellation Payment Terms]. Material breach allows termination with [Breach Cure Period] days to cure. The Influencer will remove or edit content if legally required due to Brand-provided materials. 9. GOVERNING LAW This Agreement is governed by the laws of [Governing Law / Jurisdiction], without regard to conflict-of-law principles. The courts located in [Governing Law / Jurisdiction] will have exclusive jurisdiction over disputes arising out of or relating to this Agreement, unless the Parties agree in writing to mediation before litigation. 10. GENERAL (a) Entire Agreement. This Agreement constitutes the entire agreement between the Parties concerning its subject matter and supersedes prior or contemporaneous agreements on that subject. (b) Amendments. Modifications must be in writing and signed by both Parties. (c) Severability. If any provision is held unenforceable, the remaining provisions remain in effect. (d) Assignment. Neither Party may assign this Agreement without the other Party's prior written consent, except to a successor in connection with a merger, acquisition, or sale of substantially all assets. (e) Counterparts and Electronic Signatures. This Agreement may be executed in counterparts, including electronic signatures, each of which will be deemed an original. IN WITNESS WHEREOF, the Parties have executed this Agreement as of the Effective Date. BRAND Name: [Brand Name] Signature: _______________________________ Name of Signatory: _______________________ Title: ___________________________________ Date: ____________________________________ INFLUENCER Name: [Influencer Name] Signature: _______________________________ Name of Signatory: _______________________ Title: ___________________________________ Date: ____________________________________

This is a starting template, not legal advice. Have a qualified attorney review it for your jurisdiction and use case before signing.

An Influencer Contract protects both brands and content creators in sponsored campaigns. This template covers content requirements, FTC compliance, usage rights, and payment terms for professional influencer partnerships.

What Is an Influencer Contract?

An influencer contract is a legally binding agreement between a brand (or agency) and a social media influencer for creating and publishing sponsored content. It defines deliverables, timelines, compensation, content rights, and legal compliance requirements.

Key Clauses to Include

  1. Deliverables — Exact content: “3 Instagram Reels, 2 Instagram Stories, 1 TikTok video.”
  2. Content Specs — Style guidelines, talking points, brand mentions, and approval workflow.
  3. Posting Schedule — Exact dates/times for publishing. Include minimum time content must remain live.
  4. Compensation — Fee structure, payment timing, bonus triggers (performance bonuses for engagement).
  5. Usage Rights — Where and how long the brand can use the content (organic, paid ads, website).
  6. FTC Compliance — Require #ad or #sponsored disclosures in compliance with FTC guidelines.
  7. Exclusivity — Restrict competing brand partnerships during the campaign period.
  8. Cancellation — Kill fee if the brand cancels after content creation, revision limits.

How to Customize This Template

  1. Specify platforms — Each platform has different content formats and audience expectations.
  2. Define approval workflow — How many days does the brand have to approve content drafts?
  3. Include performance metrics — Minimum view counts, engagement rates, or click-throughs that trigger bonuses.
  4. Address content ownership — Does the influencer retain their content, or does the brand get full ownership?

How to Send for E-Signature with WPsigner

  1. Upload — Drop this contract into WPsigner
  2. Add fields — Signature, FTC acknowledgment, and deliverable checklist
  3. Send — Email a secure link to the influencer
  4. Track — Monitor when signed
  5. Store — Archived with audit trails

Frequently Asked Questions

What is an influencer contract?

An influencer contract is a legal agreement between a brand and a content creator (influencer) that defines the terms of a sponsored content campaign. It covers what content the influencer will create, where and when it will be posted, payment terms, usage rights, FTC disclosure requirements, and exclusivity terms.

Does FTC require disclosure for influencer partnerships?

Yes. The FTC requires clear and conspicuous disclosure of material connections between influencers and brands. This means using hashtags like #ad or #sponsored, placing disclosures where they cannot be missed, and ensuring disclosures are in the same language as the content. Failure to disclose can result in FTC enforcement actions against both the brand and influencer.

What usage rights should the brand get?

Typical arrangements include: organic posting rights (influencer posts on their channels), brand repurposing rights (brand can re-share on their channels), paid media rights (brand can use content in ads), and perpetual or time-limited licenses. Broader usage rights command higher fees.

Can influencer contracts be signed electronically?

Yes. E-signed influencer contracts are legally binding. WPsigner lets brands and influencers sign agreements quickly from any device, which is ideal for the fast-paced social media industry.

Ready to send this contract for signing?

Upload to WPsigner, drag and drop signature fields, and email a secure signing link — all from your WordPress dashboard.

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