An Influencer Contract protects both brands and content creators in sponsored campaigns. This template covers content requirements, FTC compliance, usage rights, and payment terms for professional influencer partnerships.
What Is an Influencer Contract?
An influencer contract is a legally binding agreement between a brand (or agency) and a social media influencer for creating and publishing sponsored content. It defines deliverables, timelines, compensation, content rights, and legal compliance requirements.
Key Clauses to Include
- Deliverables — Exact content: “3 Instagram Reels, 2 Instagram Stories, 1 TikTok video.”
- Content Specs — Style guidelines, talking points, brand mentions, and approval workflow.
- Posting Schedule — Exact dates/times for publishing. Include minimum time content must remain live.
- Compensation — Fee structure, payment timing, bonus triggers (performance bonuses for engagement).
- Usage Rights — Where and how long the brand can use the content (organic, paid ads, website).
- FTC Compliance — Require #ad or #sponsored disclosures in compliance with FTC guidelines.
- Exclusivity — Restrict competing brand partnerships during the campaign period.
- Cancellation — Kill fee if the brand cancels after content creation, revision limits.
How to Customize This Template
- Specify platforms — Each platform has different content formats and audience expectations.
- Define approval workflow — How many days does the brand have to approve content drafts?
- Include performance metrics — Minimum view counts, engagement rates, or click-throughs that trigger bonuses.
- Address content ownership — Does the influencer retain their content, or does the brand get full ownership?
How to Send for E-Signature with WPsigner
- Upload — Drop this contract into WPsigner
- Add fields — Signature, FTC acknowledgment, and deliverable checklist
- Send — Email a secure link to the influencer
- Track — Monitor when signed
- Store — Archived with audit trails